Median yearly pay€90k3,762 postings with pay
North America€113k2,607 postings
EU/EEA€48k606 postings
UK€57.8k313 postings
Marketing salaries by role
Marketing leadership€169k
Product marketing€135k
Brand, PR & communications€88.6k
CRM & lifecycle marketing€88k
Marketing (general)€80.8k
Performance & growth€78.8k
Social media & community€74k
Content & copywriting€71.1k
Events€67.5k
SEO€46.3k
| Role | Median | 25th percentile | 75th percentile | Pay ranges |
|---|---|---|---|---|
| Marketing leadership | €168,800 | €135,000 | €203,600 | 540 |
| Product marketing | €135,000 | €96,200 | €162,800 | 280 |
| Brand, PR & communications | €88,600 | €59,000 | €130,900 | 379 |
| CRM & lifecycle marketing | €88,000 | €63,800 | €124,400 | 90 |
| Marketing (general) | €80,800 | €51,000 | €119,700 | 1,017 |
| Performance & growth | €78,800 | €54,000 | €115,800 | 595 |
| Social media & community | €74,000 | €49,500 | €102,400 | 336 |
| Content & copywriting | €71,100 | €51,700 | €97,600 | 376 |
| Events | €67,500 | €51,200 | €84,400 | 59 |
| SEO | €46,300 | €36,500 | €80,400 | 90 |
Salary by level
Intern / Trainee€15.6k
Junior / Associate€54k
Mid-level€69.8k
Senior€101k
Manager / Lead€107k
Director / Head€166k
| Level | Median | 25th percentile | 75th percentile | Pay ranges |
|---|---|---|---|---|
| Intern / Trainee | €15,600 | €7,700 | €37,400 | 84 |
| Junior / Associate | €54,000 | €39,100 | €72,000 | 223 |
| Mid-level | €69,800 | €48,000 | €102,100 | 1,561 |
| Senior | €101,200 | €73,400 | €135,000 | 537 |
| Manager / Lead | €107,400 | €74,700 | €144,600 | 700 |
| Director / Head | €166,400 | €130,500 | €202,500 | 657 |
Marketing pay by country
Medians by country, and what each country pays for the same role and level against the EU average, so a country with more senior postings doesn't look better paid than it is.
United States€117k
Canada€66k
United Kingdom€57.8k
Germany€57.5k
Netherlands€46.5k
France€42.5k
| Country | Median | Same job vs EU | Pay ranges |
|---|---|---|---|
| United States | €117,000 | +98% | 2,421 |
| Canada | €66,000 | +34% | 193 |
| United Kingdom | €57,800 | +16% | 313 |
| Germany | €57,500 | +23% | 112 |
| Netherlands | €46,500 | −12% | 218 |
| France | €42,500 | ±0% | 57 |
Remote, hybrid or on-site
Remote€99k
Hybrid€87.8k
On-site€95.6k
| Work format | Median | 25th percentile | 75th percentile | Pay ranges |
|---|---|---|---|---|
| Remote | €99,000 | €66,000 | €143,100 | 917 |
| Hybrid | €87,800 | €57,500 | €135,000 | 921 |
| On-site | €95,600 | €60,900 | €146,800 | 408 |
Salary by company size
1–10 people€47.2k
11–50 people€54k
51–200 people€85.5k
201–500 people€89.5k
501–1,000 people€94.5k
1,001–5,000 people€96.8k
5,000+ people€115k
| Company size | Median | 25th percentile | 75th percentile | Pay ranges |
|---|---|---|---|---|
| 1–10 people | €47,200 | €37,000 | €72,400 | 70 |
| 11–50 people | €54,000 | €39,200 | €85,500 | 380 |
| 51–200 people | €85,500 | €49,100 | €135,000 | 901 |
| 201–500 people | €89,500 | €57,500 | €144,000 | 673 |
| 501–1,000 people | €94,500 | €65,300 | €140,800 | 462 |
| 1,001–5,000 people | €96,800 | €68,900 | €143,900 | 726 |
| 5,000+ people | €114,700 | €82,400 | €162,400 | 550 |
Salary by industry
Healthcare and life sciences€140k
Software and internet€117k
Manufacturing and industry€106k
IT services and consulting€100k
Finance and insurance€97.9k
Telecom€85.5k
Education€83.2k
Professional services€81.3k
Retail and consumer€81k
Marketing and media€74.2k
Public sector and non-profit€74.2k
Energy and utilities€72k
Staffing and HR services€64.4k
| Industry | Median | 25th percentile | 75th percentile | Pay ranges |
|---|---|---|---|---|
| Healthcare and life sciences | €139,500 | €81,600 | €182,900 | 352 |
| Software and internet | €117,000 | €75,900 | €155,200 | 870 |
| Manufacturing and industry | €105,800 | €69,100 | €135,900 | 277 |
| IT services and consulting | €100,400 | €56,200 | €153,000 | 196 |
| Finance and insurance | €97,900 | €67,300 | €145,100 | 228 |
| Telecom | €85,500 | €55,400 | €101,200 | 21 |
| Education | €83,200 | €65,500 | €113,600 | 55 |
| Professional services | €81,300 | €53,200 | €155,400 | 124 |
| Retail and consumer | €81,000 | €48,800 | €121,800 | 167 |
| Marketing and media | €74,200 | €49,500 | €108,000 | 467 |
| Public sector and non-profit | €74,200 | €54,200 | €117,900 | 65 |
| Energy and utilities | €72,000 | €54,000 | €105,300 | 29 |
| Staffing and HR services | €64,400 | €44,100 | €104,300 | 604 |
Frequently asked questions
›How much do marketing jobs pay?
The median advertised salary is €90,000 a year, across 3,762 job postings with a pay range.
›Which marketing role pays the most?
Marketing leadership, with a median of €168,800.
›How does marketing pay compare between the US and Europe?
North America: €112,500; EU/EEA: €48,000; UK: €57,800.
›How often do marketing job postings show a salary?
13% of them publish a pay range.
Turn market data into pay bandsSkailer keeps salaries, pay bands and compensation reviews next to your employee records, so every offer and raise starts from the same numbers.
Related salary data
About this dataPay ranges published in 132,956 job postings, collected from company career pages and applicant tracking systems. Each posting counts once, at the middle of its range, converted to yearly pay in euros. We show a figure only when at least 20 postings back it. Updated October 2026. How we collect and calculate the data